June 12–15th Belarus is proudly participating in the Hong Kong International Travel Expo (ITE) 2025 — marking a significant milestone with the debut of our National Stand.
The Stand brings together representatives from:
- The National Tourism Agency of Belarus.
- The Sports and Tourism Department of Grodno Region.
- Tour operators «Prime-Tour» and «ТTime-Voyage».
- Hotel and restaurant chain «Minhotel».
- The new luxury hotel Waldorf Astoria Minsk.
The opening ceremony was attended by:
Tatiana Kharlap, Consul General of the Republic of Belarus in the Hong Kong Special Administrative Region (PRC).
Law Shuk Pui, Secretary for Culture, Sports and Tourism of the Hong Kong SAR Government.
Dr. Peter Lam, Chairman of the Hong Kong Tourism Board
Our stand features traditional Belarusian Vytsinanka (paper-cutting art), which was added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2024.
On the first two days, the event focuses on B2B networking, and Belarus is being presented under the category of new niche destinations. Many tour operators from Hong Kong and Southern China are considering Belarus in combination with Russia and Uzbekistan — countries with strong air connectivity to the region.
Visitors showed particular interest in:
- Classic sightseeing tours.
- Health and wellness travel options.
- Business and industrial tourism opportunities.
